{
  "hero": "<div class=\"hero-content-overlay__img-container\"></div>",
  "content": "<input id=\"lbl-personalized-areas\" name=\"lbl-personalized-areas\" type=\"hidden\" value=\"\" /><div class=\"subnav-mobile hidden-small hidden-medium hidden-large\"><nav class=\"u-flex\"><ul class=\"breadcrumb-list hidden-small hidden-medium hidden-large\" ><li class=\"breadcrumb-list__body\"><span>Sponsoring</span></li></ul></nav></div><div class=\"big-sidebar-wrapper\" data-js=\"big-sidebar\"><div class=\"l-section l-section--highlight-in-mobile l-section--has-sidebar big-sidebar-wrapper__main-secondary\" data-js=\"big-sidebar-main-first\"><div class=\"l-section__inner l-section__inner--content\"><div class=\"l-combo-main-sidebar-small\"><div class=\"l-combo-main-sidebar-small__main l-combo-main-sidebar-small__main--content\"><nav class=\"u-flex\"><ul class=\"breadcrumb-list hidden-xsmall hidden-xxsmall\"  itemprop=\"breadcrumb\"><li class=\"breadcrumb-list__body\"><span>Sponsoring</span></li></ul></nav><h1>Scandic&#39;s take on sponsorship</h1><p class=\"preamble\">Sponsorship is part of our total market communication, working in tandem with Scandic's other marketing activities. Sponsorship is a commercial exchange and assumes a reasonable return commitment to balance out the investment.</p></div></div></div></div><div class=\"l-section l-section--content l-section--has-sidebar\"><div class=\"l-section__inner l-section__inner--content-spaced\"><div class=\"l-combo-main-sidebar-small big-sidebar-wrapper__main-primary\" data-js=\"big-sidebar-main-second\"><div class=\"l-combo-main-sidebar-small__main l-combo-main-sidebar-small__main--content editable-area\" id=\"mainbody_personalized\"><h2>The purpose of our sponsorship is:</h2><ul class=\"list-usps\"><li>To promote the Scandic brand</li><li>To strengthen our image with the public</li><li>To create new business opportunities</li><li>To deepen and improve our contact with our customers</li></ul><h2>Scandic avoids:</h2><ul class=\"list-usps\"><li>Anything associated with brutality, danger or violence</li><li>Political or religious groups</li><li>Activities which clearly damage the environment</li><li>Anything linked with tobacco and alcohol</li><li>Passive and routine donations</li></ul><h2>Scandic currently sponsors:</h2><ul class=\"list-bullets\"><li><strong>Dansk H&aring;ndbold Forbund</strong><br /><span style=\"background-color: transparent;\">Scandic is Official DHF Partner and DHF Business Partner of the Danish Handball Federation.</span></li><li><span style=\"background-color: transparent;\"><strong>The Finnish Hockey League</strong><br /></span><span style=\"background-color: transparent;\">Scandic is an official partner of the The Finnish Hockey League.</span></li><li><span style=\"background-color: transparent;\"><strong>The Finnish Football Association<br /></strong>Scandic is an official partner of the The Finnish Football Association.</span></li><li><span style=\"background-color: transparent;\"><strong>Finnish Basketball Association</strong><br />Scandic is an official partner of the Finnish Basketball Association until 2025.</span></li><li><span style=\"background-color: transparent;\"><strong>FightBack</strong><br />Scandic supports the FightBack foundation started by Pekka Hyysalo to support the rehabilitation of athletes suffering from brain injuryes.</span></li><li><span style=\"background-color: transparent;\"><strong>Helsinki Olympic Stadium</strong><br />Scandic is an official partner of the Helsinki Olympic Stadium.</span></li><li><span style=\"background-color: transparent;\"><strong>Finnish Sports Confederation and Team Finland</strong><br />Scandic is the official partner and host of the Finnish Sports Confederation and Team Finland in 2024-2026.</span></li><li><span style=\"background-color: transparent;\"><strong>Swedish Football Association</strong><br /></span><span style=\"background-color: transparent;\">Scandic is a national partner of the Swedish Football Association, which includes elite football, the leagues Allsvenskan (men), Superettan (men) and Allsvenskan (women), plus the national team, the youth team and Football for All.</span></li><li><span style=\"background-color: transparent;\"><strong>Swedish Handball Federation</strong><br /></span><span style=\"background-color: transparent;\">Scandic is an official supplier to the Swedish Handball Federation.</span></li><li><span style=\"background-color: transparent;\"><strong>Swedish Ice Hockey Association and Swedish Hockey League</strong><br /></span><span style=\"background-color: transparent;\">Scandic is an official supplier to the Swedish Ice Hockey Association and the official hotel chain of the Swedish Hockey League.</span></li><li><span style=\"background-color: transparent;\"><strong>Swedish Ski Association</strong><br /></span><span style=\"background-color: transparent;\">Scandic is an official supplier to the Swedish Ski Association, which covers both cross-country and alpine skiing.</span></li><li><span style=\"background-color: transparent;\"><strong>Swedish Sports Confederation</strong><br /></span><span style=\"background-color: transparent;\">Scandic is a partner of the Swedish Sports Confederation, which is an umbrella organisation for the whole Swedish sports movement. Scandic offers sport rates for all sections of the confederation. The main task of the confederation is to support the member associations and represent the sports movement in contacts with companies, public agencies, politicians, etc.</span></li><li><span style=\"background-color: transparent;\"><strong>Swedish Sports Organisation for the Disabled and Team Paralympics</strong><br /></span><span style=\"background-color: transparent;\">Scandic is an official supplier to Team Paralympics in Sweden.</span><span style=\"background-color: transparent;\">The Swedish Sports Organisation for the Disabled organises activities for people with physical disabilities, impaired sight and intellectual disabilities within 17 sports. The organisation also fulfils the role of Sweden's Paralympic Committee, with responsibility for paralympic sports.</span></li></ul></div></div><div id=\"mainarea_personalized\"></div></div></div><div class=\"big-sidebar-wrapper__sidebar-section\" data-js=\"big-sidebar-sidebar\"><div class=\"l-section l-section--has-sidebar l-section--transparent\"><div class=\"l-section__inner l-section__inner--collapse\"><div class=\"big-sidebar-wrapper__sidebar-section__sidebar\" id=\"sidebar_personalized\"><div><div><div><h2>Contact us</h2><p>Scandic<br />P.O. Box 6197<br />SE-102 33 Stockholm<br />Sweden</p><p>Visiting address: Sveavägen 167</p></div></div><div><div class=\"highlight-infoblock highlight-infoblock--light\"><h3>HQ Stockholm, Sweden</h3><p class=\"iconic-item iconic-item--l iconic-item--centered\"><span class=\"iconic-item__icon-container u-vertical-align-top\"><svg focusable=\"false\" class=\"iconic-item__icon-container__icon icon icon--phone icon--nordicsea\" viewBox=\"0 0 32 32\"><use xmlns:xlink=\"http://www.w3.org/1999/xlink\" xlink:href=\"/Static/img/icons/sprites.svg#icon-phone\"></use></svg></span><span class=\"iconic-item__text\"><em class=\"extraem heading u-block\"><a href=\"tel:+46 8 517 350 00\" itemprop=\"telephone\">+46 8 517 350 00</a></em></span></p></div></div></div></div></div></div></div></div><div class=\"l-section\"><input id=\"lbl-pageurl\" name=\"lbl-pageurl\" type=\"hidden\" value=\"/sponsoring/getpersonalizeddata/\" /></div><div id=\"bottomarea_personalized\"><nav class=\"tag-section\"><ul class=\"tag-section__list\"></ul></nav></div><div class=\"l-section\"></div>"
}