diff --git a/apps/scandic-web/components/ContentType/HotelPage/index.tsx b/apps/scandic-web/components/ContentType/HotelPage/index.tsx
index 5c29439e4..6165a3169 100644
--- a/apps/scandic-web/components/ContentType/HotelPage/index.tsx
+++ b/apps/scandic-web/components/ContentType/HotelPage/index.tsx
@@ -149,6 +149,13 @@ export default async function HotelPage({
 
   const isThemed = hotelTheme !== DEFAULT_THEME
   const galleryImages = mapApiImagesToGalleryImages(images ?? [])
+  const filteredAlerts = specialAlerts.filter(({ endDate, name }) => {
+    // Hotel alerts should only be shown if they:
+    // - Have no end date or Have an end date in the future (including today)
+    // - Are not of type 'HotelChildrenInBooking'
+    const shouldShowNow = !endDate || dt().isSameOrBefore(dt(endDate), "day")
+    return name !== AlertName.HotelChildrenInBooking && shouldShowNow
+  })
 
   return (
     <div className={styles.pageContainer}>
@@ -194,28 +201,16 @@ export default async function HotelPage({
 
             <AmenitiesList detailedFacilities={detailedFacilities} />
           </div>
-          {specialAlerts.length ? (
+          {filteredAlerts.length ? (
             <div className={styles.alertsContainer}>
-              {specialAlerts
-                .filter((alert) => {
-                  const now = dt().utc().format("YYYY-MM-DD")
-                  const shouldShowNow =
-                    alert.startDate && alert.endDate
-                      ? alert.startDate <= now && alert.endDate >= now
-                      : true
-                  return (
-                    alert.name !== AlertName.HotelChildrenInBooking &&
-                    shouldShowNow
-                  )
-                })
-                .map((alert) => (
-                  <Alert
-                    key={alert.id}
-                    type={alert.type}
-                    heading={alert.heading}
-                    text={alert.text}
-                  />
-                ))}
+              {filteredAlerts.map((alert) => (
+                <Alert
+                  key={alert.id}
+                  type={alert.type}
+                  heading={alert.heading}
+                  text={alert.text}
+                />
+              ))}
             </div>
           ) : null}
         </div>
diff --git a/packages/trpc/lib/routers/hotels/schemas/hotel/specialAlerts.ts b/packages/trpc/lib/routers/hotels/schemas/hotel/specialAlerts.ts
index 387b147bf..1949011f0 100644
--- a/packages/trpc/lib/routers/hotels/schemas/hotel/specialAlerts.ts
+++ b/packages/trpc/lib/routers/hotels/schemas/hotel/specialAlerts.ts
@@ -1,7 +1,6 @@
 import { z } from "zod"
 
 import { AlertTypeEnum } from "@scandic-hotels/common/constants/alert"
-import { dt } from "@scandic-hotels/common/dt"
 import { nullableStringValidator } from "@scandic-hotels/common/utils/zod/stringValidator"
 
 const specialAlertSchema = z.object({
@@ -16,19 +15,13 @@ const specialAlertSchema = z.object({
 export const specialAlertsSchema = z
   .array(specialAlertSchema)
   .nullish()
-  .transform((arr) => (arr ? arr.filter(Boolean) : []))
-  .transform((data) => {
-    const now = dt().utc().format("YYYY-MM-DD")
-    const filteredAlerts = data.filter((alert) => {
-      const hasText = alert.description || alert.title
-      const hasDates = alert.startDate && alert.endDate
-      if (!hasDates) {
-        return hasText
-      }
-      const isAlertExpired = alert.endDate < now
-      return !isAlertExpired && hasText
-    })
-    return filteredAlerts.map((alert, idx) => ({
+  // Filter out alerts with no title and no description since they won't have any visible content
+  // We're filtering on dates on the hotel page itself
+  .transform((arr) =>
+    arr ? arr.filter((alert) => alert?.description || alert?.title) : []
+  )
+  .transform((alerts) =>
+    alerts.map((alert, idx) => ({
       heading: alert.title || null,
       id: `alert-${alert.type}-${idx}`,
       name: alert.type,
@@ -38,4 +31,4 @@ export const specialAlertsSchema = z
       endDate: alert.endDate,
       startDate: alert.startDate,
     }))
-  })
+  )