diff --git a/components/Blocks/FullWidthCampaign/fullWidthCampaign.module.css b/components/Blocks/FullWidthCampaign/fullWidthCampaign.module.css
new file mode 100644
index 000000000..efdee8666
--- /dev/null
+++ b/components/Blocks/FullWidthCampaign/fullWidthCampaign.module.css
@@ -0,0 +1,41 @@
+.container {
+  position: relative;
+  overflow: hidden;
+  height: 640px;
+}
+
+@media screen and (min-width: 768px) {
+  .container {
+    height: 880px;
+  }
+}
+
+.content {
+  position: absolute;
+  inset: 0;
+  display: flex;
+  flex-direction: column;
+  align-items: center;
+  justify-content: center;
+  max-width: 800px;
+  margin: 0 auto;
+  gap: var(--Spacing-x1);
+  padding: var(--Spacing-x4) var(--Spacing-x3);
+}
+
+.mainContent {
+  display: flex;
+  flex-direction: column;
+  align-items: center;
+  gap: var(--Spacing-x2);
+}
+
+.buttons {
+  display: flex;
+  gap: var(--Spacing-x1);
+}
+
+.image {
+  max-width: 100%;
+  height: 100%;
+}
diff --git a/components/Blocks/FullWidthCampaign/index.tsx b/components/Blocks/FullWidthCampaign/index.tsx
new file mode 100644
index 000000000..3a7a0a1ce
--- /dev/null
+++ b/components/Blocks/FullWidthCampaign/index.tsx
@@ -0,0 +1,76 @@
+import Image from "@/components/Image"
+import Button from "@/components/TempDesignSystem/Button"
+import Link from "@/components/TempDesignSystem/Link"
+import BiroScript from "@/components/TempDesignSystem/Text/BiroScript"
+import Preamble from "@/components/TempDesignSystem/Text/Preamble"
+import Title from "@/components/TempDesignSystem/Text/Title"
+
+import styles from "./fullWidthCampaign.module.css"
+
+import type { FullWidthCampaign } from "@/types/trpc/routers/contentstack/startPage"
+
+interface FullWidthCampaignProps {
+  content: FullWidthCampaign
+}
+
+export default function FullWidthCampaign({ content }: FullWidthCampaignProps) {
+  const { background_image, primary_button, secondary_button } = content
+
+  return (
+    <div className={styles.container}>
+      {background_image ? (
+        <Image
+          className={styles.image}
+          alt={background_image.meta.alt || background_image.meta.caption || ""}
+          src={background_image.url}
+          focalPoint={background_image.focalPoint}
+          width={1512}
+          height={880}
+          sizes="(min-width: 1512px) 1512px, 100vw"
+        />
+      ) : null}
+      <div className={styles.content}>
+        <BiroScript color="baseText" type="two">
+          {content.scripted_top_title}
+        </BiroScript>
+        <div className={styles.mainContent}>
+          <Title color="baseText" textAlign="center" level="h3">
+            {content.heading}
+          </Title>
+          <Preamble color="baseText" textAlign="center">
+            {content.body_text}
+          </Preamble>
+          <div className={styles.buttons}>
+            {content.has_primary_button ? (
+              <Button intent="inverted" size="small" theme="base" asChild>
+                <Link
+                  href={primary_button.href}
+                  target={primary_button.openInNewTab ? "_blank" : undefined}
+                  color="none"
+                >
+                  {primary_button.title}
+                </Link>
+              </Button>
+            ) : null}
+            {content.has_secondary_button ? (
+              <Button
+                intent="secondary"
+                size="small"
+                theme="primaryStrong"
+                asChild
+              >
+                <Link
+                  href={secondary_button.href}
+                  target={secondary_button.openInNewTab ? "_blank" : undefined}
+                  color="none"
+                >
+                  {secondary_button.title}
+                </Link>
+              </Button>
+            ) : null}
+          </div>
+        </div>
+      </div>
+    </div>
+  )
+}
diff --git a/components/Blocks/index.tsx b/components/Blocks/index.tsx
index a67a3880e..87283a5a9 100644
--- a/components/Blocks/index.tsx
+++ b/components/Blocks/index.tsx
@@ -7,6 +7,7 @@ import JsonToHtml from "@/components/JsonToHtml"
 import { SasTierComparison } from "@/components/SasTierComparison"
 
 import AccordionSection from "./Accordion"
+import FullWidthCampaign from "./FullWidthCampaign"
 import HotelListing from "./HotelListing"
 import Table from "./Table"
 
@@ -98,6 +99,8 @@ export default function Blocks({ blocks }: BlocksProps) {
             firstItem={firstItem}
           />
         )
+      case BlocksEnums.block.FullWidthCampaign:
+        return <FullWidthCampaign content={block.full_width_campaign} />
       default:
         return null
     }
diff --git a/components/ContentType/StartPage/index.tsx b/components/ContentType/StartPage/index.tsx
index 33972541f..d94a7d2ff 100644
--- a/components/ContentType/StartPage/index.tsx
+++ b/components/ContentType/StartPage/index.tsx
@@ -1,8 +1,10 @@
+import { assertNullableType } from "graphql"
 import { Suspense } from "react"
 
 import { getStartPage } from "@/lib/trpc/memoizedRequests"
 
 import Blocks from "@/components/Blocks"
+import FullWidthCampaign from "@/components/Blocks/FullWidthCampaign"
 import Image from "@/components/Image"
 import PageContainer from "@/components/PageContainer"
 import Title from "@/components/TempDesignSystem/Text/Title"
@@ -10,6 +12,8 @@ import TrackingSDK from "@/components/TrackingSDK"
 
 import styles from "./startPage.module.css"
 
+import { BlocksEnums } from "@/types/enums/blocks"
+
 export default async function StartPage() {
   const content = await getStartPage()
   if (!content) {
@@ -43,13 +47,24 @@ export default async function StartPage() {
         ) : null}
       </header>
       <main className={styles.main}>
-        <details
-          style={{ maxWidth: "100vw", overflow: "hidden", padding: "1rem 0" }}
-        >
-          <summary>JSON data</summary>
-          <pre>{JSON.stringify(content, null, 2)}</pre>
-        </details>
-        {blocks ? <Blocks blocks={blocks} /> : null}
+        {blocks
+          ? blocks.map((block) => {
+              if (block.typename === BlocksEnums.block.FullWidthCampaign) {
+                return (
+                  <FullWidthCampaign
+                    key={block.typename}
+                    content={block.full_width_campaign}
+                  />
+                )
+              }
+
+              return (
+                <div key={block.typename} className={styles.section}>
+                  <Blocks blocks={[block]} />
+                </div>
+              )
+            })
+          : null}
       </main>
       <Suspense fallback={null}>
         <TrackingSDK pageData={content.tracking} />
diff --git a/components/ContentType/StartPage/startPage.module.css b/components/ContentType/StartPage/startPage.module.css
index 378d16845..d69fef887 100644
--- a/components/ContentType/StartPage/startPage.module.css
+++ b/components/ContentType/StartPage/startPage.module.css
@@ -40,9 +40,19 @@
 
 .main {
   display: grid;
-  width: 100%;
   gap: var(--Spacing-x6);
-  margin: 0 auto;
-  max-width: var(--max-width-content);
-  padding: var(--Spacing-x4) 0;
+  padding: calc(var(--Spacing-x5) * 2) 0 calc(var(--Spacing-x5) * 4);
+}
+
+@media screen and (min-width: 768px) {
+  .main {
+    gap: calc(var(--Spacing-x5) * 3);
+  }
+}
+
+.section {
+  margin-left: auto;
+  margin-right: auto;
+  max-width: var(--max-width-content);
+  width: 100%;
 }
diff --git a/components/TempDesignSystem/Text/Preamble/preamble.module.css b/components/TempDesignSystem/Text/Preamble/preamble.module.css
index 007cfe56f..bfb796746 100644
--- a/components/TempDesignSystem/Text/Preamble/preamble.module.css
+++ b/components/TempDesignSystem/Text/Preamble/preamble.module.css
@@ -33,6 +33,10 @@
   color: var(--Base-Text-UI-Medium-contrast);
 }
 
+.baseText {
+  color: var(--Base-Text-Inverted);
+}
+
 .center {
   text-align: center;
 }
diff --git a/components/TempDesignSystem/Text/Preamble/variants.ts b/components/TempDesignSystem/Text/Preamble/variants.ts
index 0eebf4d17..d007d985b 100644
--- a/components/TempDesignSystem/Text/Preamble/variants.ts
+++ b/components/TempDesignSystem/Text/Preamble/variants.ts
@@ -9,6 +9,7 @@ const config = {
       burgundy: styles.burgundy,
       pale: styles.pale,
       textMediumContrast: styles.textMediumContrast,
+      baseText: styles.baseText,
     },
     textAlign: {
       center: styles.center,
diff --git a/lib/graphql/Fragments/Blocks/FullWidthCampaign.graphql b/lib/graphql/Fragments/Blocks/FullWidthCampaign.graphql
new file mode 100644
index 000000000..2b5886ce2
--- /dev/null
+++ b/lib/graphql/Fragments/Blocks/FullWidthCampaign.graphql
@@ -0,0 +1,117 @@
+#import "../PageLink/AccountPageLink.graphql"
+#import "../PageLink/ContentPageLink.graphql"
+#import "../PageLink/LoyaltyPageLink.graphql"
+#import "../PageLink/HotelPageLink.graphql"
+#import "../PageLink/CollectionPageLink.graphql"
+#import "../PageLink/DestinationCityPageLink.graphql"
+#import "../PageLink/DestinationCountryPageLink.graphql"
+#import "../PageLink/DestinationOverviewPageLink.graphql"
+
+#import "../AccountPage/Ref.graphql"
+#import "../ContentPage/Ref.graphql"
+#import "../HotelPage/Ref.graphql"
+#import "../LoyaltyPage/Ref.graphql"
+#import "../CollectionPage/Ref.graphql"
+#import "../DestinationCityPage/Ref.graphql"
+#import "../DestinationCountryPage/Ref.graphql"
+#import "../DestinationOverviewPage/Ref.graphql"
+
+fragment FullWidthCampaign on FullWidthCampaign {
+  background_image
+  scripted_top_title
+  heading
+  body_text
+  has_primary_button
+  primary_button {
+    cta_text
+    open_in_new_tab
+    is_contentstack_link
+    external_link {
+      href
+      title
+    }
+    linkConnection {
+      edges {
+        node {
+          __typename
+          ...AccountPageLink
+          ...ContentPageLink
+          ...LoyaltyPageLink
+          ...HotelPageLink
+          ...CollectionPageLink
+          ...DestinationCityPageLink
+          ...DestinationCountryPageLink
+          ...DestinationOverviewPageLink
+        }
+      }
+    }
+  }
+  has_secondary_button
+  secondary_button {
+    cta_text
+    open_in_new_tab
+    is_contentstack_link
+    external_link {
+      href
+      title
+    }
+    linkConnection {
+      edges {
+        node {
+          __typename
+          ...AccountPageLink
+          ...ContentPageLink
+          ...LoyaltyPageLink
+          ...HotelPageLink
+          ...CollectionPageLink
+          ...DestinationCityPageLink
+          ...DestinationCountryPageLink
+          ...DestinationOverviewPageLink
+        }
+      }
+    }
+  }
+  system {
+    ...System
+  }
+}
+
+fragment FullWidthCampaignRefs on FullWidthCampaign {
+  primary_button {
+    linkConnection {
+      edges {
+        node {
+          __typename
+          ...AccountPageRef
+          ...ContentPageRef
+          ...HotelPageRef
+          ...LoyaltyPageRef
+          ...CollectionPageRef
+          ...DestinationCityPageRef
+          ...DestinationCountryPageRef
+          ...DestinationOverviewPageRef
+        }
+      }
+    }
+  }
+  secondary_button {
+    linkConnection {
+      edges {
+        node {
+          __typename
+          ...AccountPageRef
+          ...ContentPageRef
+          ...HotelPageRef
+          ...LoyaltyPageRef
+          ...CollectionPageRef
+          ...DestinationCityPageRef
+          ...DestinationCountryPageRef
+          ...DestinationOverviewPageRef
+        }
+      }
+    }
+  }
+  system {
+    ...System
+  }
+}
diff --git a/lib/graphql/Query/StartPage/StartPage.graphql b/lib/graphql/Query/StartPage/StartPage.graphql
index a3bcfea4e..4e118ceba 100644
--- a/lib/graphql/Query/StartPage/StartPage.graphql
+++ b/lib/graphql/Query/StartPage/StartPage.graphql
@@ -1,14 +1,30 @@
 #import "../../Fragments/System.graphql"
 #import "../../Fragments/Blocks/CardsGrid.graphql"
+#import "../../Fragments/Blocks/FullWidthCampaign.graphql"
 
 query GetStartPage($locale: String!, $uid: String!) {
-  start_page(uid: $uid, locale: $locale) {
+  start_page(locale: $locale, uid: $uid) {
     title
     url
     header {
       heading
       hero_image
     }
+    blocks {
+      __typename
+      ... on StartPageBlocksFullWidthCampaign {
+        __typename
+        full_width_campaign {
+          full_width_campaignConnection {
+            edges {
+              node {
+                ...FullWidthCampaign
+              }
+            }
+          }
+        }
+      }
+    }
     system {
       ...System
       created_at
@@ -29,6 +45,17 @@ query GetStartPageRefs($locale: String!, $uid: String!) {
     blocks {
       __typename
       ...CardsGrid_StartPageRefs
+      ... on StartPageBlocksFullWidthCampaign {
+        full_width_campaign {
+          full_width_campaignConnection {
+            edges {
+              node {
+                ...FullWidthCampaignRefs
+              }
+            }
+          }
+        }
+      }
     }
     system {
       ...System
diff --git a/server/routers/contentstack/schemas/blocks/fullWidthCampaign.ts b/server/routers/contentstack/schemas/blocks/fullWidthCampaign.ts
new file mode 100644
index 000000000..20a9c0962
--- /dev/null
+++ b/server/routers/contentstack/schemas/blocks/fullWidthCampaign.ts
@@ -0,0 +1,65 @@
+import { z } from "zod"
+
+import * as pageLinks from "@/server/routers/contentstack/schemas/pageLinks"
+
+import { tempImageVaultAssetSchema } from "../imageVault"
+import { systemSchema } from "../system"
+import { buttonSchema } from "./utils/buttonLinkSchema"
+
+import { BlocksEnums } from "@/types/enums/blocks"
+
+export const fullWidthCampaignSchema = z.object({
+  full_width_campaign: z
+    .object({
+      full_width_campaignConnection: z.object({
+        edges: z.array(
+          z.object({
+            node: z.object({
+              background_image: tempImageVaultAssetSchema,
+              heading: z.string().optional(),
+              body_text: z.string().optional(),
+              scripted_top_title: z.string().optional(),
+              has_primary_button: z.boolean().default(false),
+              primary_button: buttonSchema,
+              has_secondary_button: z.boolean().default(false),
+              secondary_button: buttonSchema,
+              system: systemSchema,
+            }),
+          })
+        ),
+      }),
+    })
+    .transform((data) => {
+      return data.full_width_campaignConnection.edges[0]?.node || null
+    }),
+})
+
+export const fullWidthCampaignBlockSchema = z
+  .object({
+    typename: z
+      .literal(BlocksEnums.block.FullWidthCampaign)
+      .optional()
+      .default(BlocksEnums.block.FullWidthCampaign),
+  })
+  .merge(fullWidthCampaignSchema)
+
+export const fullWidthCampaignBlockRefsSchema = z.object({
+  full_width_campaign: z.object({
+    full_width_campaignConnection: z.object({
+      edges: z.array(
+        z.object({
+          node: z.discriminatedUnion("__typename", [
+            pageLinks.accountPageRefSchema,
+            pageLinks.contentPageRefSchema,
+            pageLinks.loyaltyPageRefSchema,
+            pageLinks.collectionPageRefSchema,
+            pageLinks.hotelPageRefSchema,
+            pageLinks.destinationCityPageRefSchema,
+            pageLinks.destinationCountryPageRefSchema,
+            pageLinks.destinationOverviewPageRefSchema,
+          ]),
+        })
+      ),
+    }),
+  }),
+})
diff --git a/server/routers/contentstack/startPage/output.ts b/server/routers/contentstack/startPage/output.ts
index f52c911eb..69c6dc02b 100644
--- a/server/routers/contentstack/startPage/output.ts
+++ b/server/routers/contentstack/startPage/output.ts
@@ -6,27 +6,40 @@ import {
   cardGridRefsSchema,
   cardsGridSchema,
 } from "../schemas/blocks/cardsGrid"
+import {
+  fullWidthCampaignBlockRefsSchema,
+  fullWidthCampaignBlockSchema,
+} from "../schemas/blocks/fullWidthCampaign"
 import { tempImageVaultAssetSchema } from "../schemas/imageVault"
 import { systemSchema } from "../schemas/system"
 
 import { StartPageEnum } from "@/types/enums/startPage"
 
-export const startPageCards = z
+const startPageCards = z
   .object({
     __typename: z.literal(StartPageEnum.ContentStack.blocks.CardsGrid),
   })
   .merge(cardsGridSchema)
 
-export const blocksSchema = z.discriminatedUnion("__typename", [startPageCards])
+const startPageFullWidthCampaign = z
+  .object({
+    __typename: z.literal(StartPageEnum.ContentStack.blocks.FullWidthCampaign),
+  })
+  .merge(fullWidthCampaignBlockSchema)
+
+export const blocksSchema = z.discriminatedUnion("__typename", [
+  startPageCards,
+  startPageFullWidthCampaign,
+])
 
 export const startPageSchema = z.object({
   start_page: z.object({
-    blocks: discriminatedUnionArray(blocksSchema.options).nullable(),
     title: z.string(),
     header: z.object({
       heading: z.string(),
       hero_image: tempImageVaultAssetSchema,
     }),
+    blocks: discriminatedUnionArray(blocksSchema.options).nullable(),
     system: systemSchema.merge(
       z.object({
         created_at: z.string(),
@@ -46,8 +59,15 @@ const startPageCardsRefs = z
   })
   .merge(cardGridRefsSchema)
 
+const startPageFullWidthCampaignRef = z
+  .object({
+    __typename: z.literal(StartPageEnum.ContentStack.blocks.FullWidthCampaign),
+  })
+  .merge(fullWidthCampaignBlockRefsSchema)
+
 const startPageBlockRefsItem = z.discriminatedUnion("__typename", [
   startPageCardsRefs,
+  startPageFullWidthCampaignRef,
 ])
 
 export const startPageRefsSchema = z.object({
diff --git a/server/routers/contentstack/startPage/query.ts b/server/routers/contentstack/startPage/query.ts
index d6cdf1986..5ce2c5ace 100644
--- a/server/routers/contentstack/startPage/query.ts
+++ b/server/routers/contentstack/startPage/query.ts
@@ -6,7 +6,7 @@ import { request } from "@/lib/graphql/request"
 import { notFound } from "@/server/errors/trpc"
 import { contentstackExtendedProcedureUID, router } from "@/server/trpc"
 
-import { generateTag } from "@/utils/generateTag"
+import { generateTag, generateTagsFromSystem } from "@/utils/generateTag"
 
 import { startPageRefsSchema, startPageSchema } from "./output"
 import {
@@ -17,6 +17,7 @@ import {
   getStartPageRefsSuccessCounter,
   getStartPageSuccessCounter,
 } from "./telemetry"
+import { getConnections } from "./utils"
 
 import {
   TrackingChannelEnum,
@@ -103,6 +104,13 @@ export const startPageQueryRouter = router({
         query: { lang, uid },
       })
     )
+
+    const connections = getConnections(validatedRefsData.data)
+
+    const tags = [
+      generateTagsFromSystem(lang, connections),
+      generateTag(lang, validatedRefsData.data.start_page.system.uid),
+    ].flat()
     const response = await request<GetStartPageData>(
       GetStartPage,
       {
@@ -112,10 +120,11 @@ export const startPageQueryRouter = router({
       {
         cache: "force-cache",
         next: {
-          tags: [generateTag(lang, uid)],
+          tags,
         },
       }
     )
+
     if (!response.data) {
       const notFoundError = notFound(response)
       getStartPageFailCounter.add(1, {
diff --git a/server/routers/contentstack/startPage/utils.ts b/server/routers/contentstack/startPage/utils.ts
new file mode 100644
index 000000000..9edb0720e
--- /dev/null
+++ b/server/routers/contentstack/startPage/utils.ts
@@ -0,0 +1,24 @@
+import { StartPageEnum } from "@/types/enums/startPage"
+import type { System } from "@/types/requests/system"
+import type { StartPageRefs } from "@/types/trpc/routers/contentstack/startPage"
+
+export function getConnections({ start_page }: StartPageRefs) {
+  const connections: System["system"][] = [start_page.system]
+
+  if (start_page.blocks) {
+    start_page.blocks.forEach((block) => {
+      switch (block.__typename) {
+        case StartPageEnum.ContentStack.blocks.FullWidthCampaign: {
+          block.full_width_campaign.full_width_campaignConnection.edges.forEach(
+            ({ node }) => {
+              connections.push(node.system)
+            }
+          )
+          break
+        }
+      }
+    })
+  }
+
+  return connections
+}
diff --git a/types/enums/blocks.ts b/types/enums/blocks.ts
index baf9a4a9c..4fd753abf 100644
--- a/types/enums/blocks.ts
+++ b/types/enums/blocks.ts
@@ -11,5 +11,6 @@ export namespace BlocksEnums {
     UspGrid = "UspGrid",
     SasTierComparison = "SasTierComparison",
     HotelListing = "HotelListing",
+    FullWidthCampaign = "FullWidthCampaign",
   }
 }
diff --git a/types/enums/startPage.ts b/types/enums/startPage.ts
index fff235db4..339e5f26e 100644
--- a/types/enums/startPage.ts
+++ b/types/enums/startPage.ts
@@ -2,6 +2,7 @@ export namespace StartPageEnum {
   export namespace ContentStack {
     export const enum blocks {
       CardsGrid = "StartPageBlocksCardsGrid",
+      FullWidthCampaign = "StartPageBlocksFullWidthCampaign",
     }
   }
 }
diff --git a/types/trpc/routers/contentstack/startPage.ts b/types/trpc/routers/contentstack/startPage.ts
index 61219679e..ae93ef46a 100644
--- a/types/trpc/routers/contentstack/startPage.ts
+++ b/types/trpc/routers/contentstack/startPage.ts
@@ -1,5 +1,6 @@
 import type { z } from "zod"
 
+import type { fullWidthCampaignSchema } from "@/server/routers/contentstack/schemas/blocks/fullWidthCampaign"
 import type {
   blocksSchema,
   startPageRefsSchema,
@@ -15,3 +16,7 @@ export interface GetStartPageRefsSchema
 export interface StartPageRefs extends z.output<typeof startPageRefsSchema> {}
 
 export type Block = z.output<typeof blocksSchema>
+
+export type FullWidthCampaign = z.output<
+  typeof fullWidthCampaignSchema
+>["full_width_campaign"]