diff --git a/server/routers/contentstack/reward/output.ts b/server/routers/contentstack/reward/output.ts
index a6687b92a..8e954e656 100644
--- a/server/routers/contentstack/reward/output.ts
+++ b/server/routers/contentstack/reward/output.ts
@@ -91,22 +91,6 @@ export const validateApiTierRewardsSchema = z.record(
   )
 )
 
-export const validateApiAllTiersSchema = z.record(
-  z.nativeEnum(TierKey).transform((data) => {
-    return TierKey[data as unknown as Key]
-  }),
-  z.array(
-    z.object({
-      id: z.string().optional(),
-      status: z.string().optional(),
-      rewardId: z.string().optional(),
-      rewardTierLevel: z.string().optional(),
-      rewardType: z.string().optional(),
-      title: z.string().optional(),
-    })
-  )
-)
-
 export const validateCmsRewardsSchema = z
   .object({
     data: z.object({
@@ -138,3 +122,61 @@ export type SurpriseReward = z.output<typeof SurpriseReward>
 export type CmsRewardsResponse = z.input<typeof validateCmsRewardsSchema>
 
 export type Reward = z.output<typeof validateCmsRewardsSchema>[0]
+
+// New endpoint related types and schemas.
+
+const BenefitReward = z.object({
+  title: z.string().optional(),
+  id: z.string().optional(),
+  status: z.string().optional(),
+  rewardId: z.string().optional(),
+  rewardType: z.string().optional(),
+  rewardTierLevel: z.string().optional(),
+})
+
+const CouponState = z.enum(["claimed", "redeemed", "viewed"])
+const CouponData = z.object({
+  couponCode: z.string().optional(),
+  unwrapped: z.boolean().default(false),
+  state: CouponState,
+  expiresAt: z.string().datetime({ offset: true }).optional(),
+})
+
+const CouponReward = z.object({
+  title: z.string().optional(),
+  id: z.string().optional(),
+  rewardId: z.string().optional(),
+  rewardType: z.string().optional(),
+  status: z.string().optional(),
+  coupon: z.array(CouponData).optional(),
+})
+
+/**
+ * Schema for the new /profile/v1/Reward endpoint.
+ *
+ * TODO: Once we fully migrate to the new endpoint:
+ * 1. Remove the data transform and use the categorized structure directly.
+ * 2. Simplify surprise filtering in the query.
+ */
+export const validateCategorizedRewardsSchema = z
+  .object({
+    benefits: z.array(BenefitReward),
+    coupons: z.array(CouponReward),
+  })
+  .transform((data) => [
+    ...data.benefits.map((benefit) => ({
+      ...benefit,
+      type: "custom" as const, // Added for legacy compatibility.
+    })),
+    ...data.coupons.map((coupon) => ({
+      ...coupon,
+      type: "coupon" as const, // Added for legacy compatibility.
+    })),
+  ])
+
+export const validateApiAllTiersSchema = z.record(
+  z.nativeEnum(TierKey).transform((data) => {
+    return TierKey[data as unknown as Key]
+  }),
+  z.array(BenefitReward)
+)
diff --git a/server/routers/contentstack/reward/query.ts b/server/routers/contentstack/reward/query.ts
index b09cb320e..565ead0a5 100644
--- a/server/routers/contentstack/reward/query.ts
+++ b/server/routers/contentstack/reward/query.ts
@@ -14,7 +14,12 @@ import {
   rewardsCurrentInput,
   rewardsUpdateInput,
 } from "./input"
-import { Reward, SurpriseReward, validateApiRewardSchema } from "./output"
+import {
+  Reward,
+  SurpriseReward,
+  validateApiRewardSchema,
+  validateCategorizedRewardsSchema,
+} from "./output"
 import {
   getAllCachedApiRewards,
   getAllRewardCounter,
@@ -33,6 +38,8 @@ import {
 
 import { Surprise } from "@/types/components/blocks/surprises"
 
+const ONE_HOUR = 60 * 60
+
 export const rewardQueryRouter = router({
   all: contentStackBaseWithServiceProcedure
     .input(rewardsAllInput)
@@ -154,12 +161,17 @@ export const rewardQueryRouter = router({
 
       const { limit, cursor } = input
 
-      const apiResponse = await api.get(api.endpoints.v1.Profile.reward, {
+      const isNewEndpoint = !!env.USE_NEW_REWARDS_ENDPOINT
+      const endpoint = isNewEndpoint
+        ? api.endpoints.v1.Profile.Reward.reward
+        : api.endpoints.v1.Profile.reward
+
+      const apiResponse = await api.get(endpoint, {
         cache: undefined, // override defaultOptions
         headers: {
           Authorization: `Bearer ${ctx.session.token.access_token}`,
         },
-        next: { revalidate: 60 * 60 },
+        next: { revalidate: ONE_HOUR },
       })
 
       if (!apiResponse.ok) {
@@ -186,8 +198,9 @@ export const rewardQueryRouter = router({
       }
 
       const data = await apiResponse.json()
-
-      const validatedApiRewards = validateApiRewardSchema.safeParse(data)
+      const validatedApiRewards = isNewEndpoint
+        ? validateCategorizedRewardsSchema.safeParse(data)
+        : validateApiRewardSchema.safeParse(data)
 
       if (!validatedApiRewards.success) {
         getCurrentRewardFailCounter.add(1, {
@@ -243,12 +256,17 @@ export const rewardQueryRouter = router({
   surprises: contentStackBaseWithProtectedProcedure.query(async ({ ctx }) => {
     getCurrentRewardCounter.add(1)
 
-    const apiResponse = await api.get(api.endpoints.v1.Profile.reward, {
-      cache: undefined, // override defaultOptions
+    const isNewEndpoint = !!env.USE_NEW_REWARDS_ENDPOINT
+    const endpoint = isNewEndpoint
+      ? api.endpoints.v1.Profile.Reward.reward
+      : api.endpoints.v1.Profile.reward
+
+    const apiResponse = await api.get(endpoint, {
+      cache: undefined,
       headers: {
         Authorization: `Bearer ${ctx.session.token.access_token}`,
       },
-      next: { revalidate: 60 * 60 },
+      next: { revalidate: ONE_HOUR },
     })
 
     if (!apiResponse.ok) {
@@ -275,8 +293,9 @@ export const rewardQueryRouter = router({
     }
 
     const data = await apiResponse.json()
-
-    const validatedApiRewards = validateApiRewardSchema.safeParse(data)
+    const validatedApiRewards = isNewEndpoint
+      ? validateCategorizedRewardsSchema.safeParse(data)
+      : validateApiRewardSchema.safeParse(data)
 
     if (!validatedApiRewards.success) {
       getCurrentRewardFailCounter.add(1, {
diff --git a/server/routers/contentstack/reward/utils.ts b/server/routers/contentstack/reward/utils.ts
index 8f1e50343..d06f2666b 100644
--- a/server/routers/contentstack/reward/utils.ts
+++ b/server/routers/contentstack/reward/utils.ts
@@ -53,8 +53,8 @@ export function getUniqueRewardIds(rewardIds: string[]) {
 }
 
 /**
- * Uses profile/v1/Profile/tierRewards.
- * Will be removed when new endpoint is out in production.
+ * Uses the legacy profile/v1/Profile/tierRewards endpoint.
+ * TODO: Delete when the new endpoint is out in production.
  */
 export const getAllCachedApiRewards = unstable_cache(
   async function (token) {