diff --git a/apps/scandic-web/components/ContentType/HotelPage/SidePeeks/MeetingsAndConferences/index.tsx b/apps/scandic-web/components/ContentType/HotelPage/SidePeeks/MeetingsAndConferences/index.tsx
index ee7c62be7..5f7e1fb92 100644
--- a/apps/scandic-web/components/ContentType/HotelPage/SidePeeks/MeetingsAndConferences/index.tsx
+++ b/apps/scandic-web/components/ContentType/HotelPage/SidePeeks/MeetingsAndConferences/index.tsx
@@ -2,6 +2,8 @@ import ButtonLink from "@scandic-hotels/design-system/ButtonLink"
 import SidePeek from "@scandic-hotels/design-system/SidePeek"
 import { Typography } from "@scandic-hotels/design-system/Typography"
 
+import { env } from "@/env/server"
+
 import { getIntl } from "@/i18n"
 import { appendSlugToPathname } from "@/utils/appendSlugToPathname"
 
@@ -21,6 +23,7 @@ export default async function MeetingsAndConferencesSidePeek({
   heading,
 }: MeetingsAndConferencesSidePeekProps) {
   const intl = await getIntl()
+  const shouldInert = env.SEO_INERT
   const { seatingText, roomText } = await getConferenceRoomTexts(meetingRooms)
   const visibleImages = meetingFacilities?.heroImages.slice(0, 2)
   const meetingPageHref = await appendSlugToPathname(meetingPageUrl)
@@ -33,6 +36,7 @@ export default async function MeetingsAndConferencesSidePeek({
         id: "common.close",
         defaultMessage: "Close",
       })}
+      shouldInert={shouldInert}
     >
       <div className={styles.wrapper}>
         <Typography variant="Title/Subtitle/lg">
diff --git a/apps/scandic-web/env/server.ts b/apps/scandic-web/env/server.ts
index ae1cf11e8..e3f36661c 100644
--- a/apps/scandic-web/env/server.ts
+++ b/apps/scandic-web/env/server.ts
@@ -107,6 +107,11 @@ export const env = createEnv({
       // transform to boolean
       .transform((s) => s === "true")
       .default("false"),
+    SEO_INERT: z
+      .string()
+      .refine((s) => s === "1" || s === "0")
+      .transform((s) => s === "1")
+      .default("0"),
   },
   emptyStringAsUndefined: true,
   runtimeEnv: {
@@ -162,5 +167,6 @@ export const env = createEnv({
     HOTEL_BRANDING: process.env.HOTEL_BRANDING,
     CHATBOT_LIVE_LANGS: process.env.CHATBOT_LIVE_LANGS,
     NEW_STAYS_ON_MY_PAGES: process.env.NEW_STAYS_ON_MY_PAGES,
+    SEO_INERT: process.env.SEO_INERT,
   },
 })
diff --git a/packages/design-system/lib/components/SidePeek/SelfControlled/SidePeekSEO.tsx b/packages/design-system/lib/components/SidePeek/SelfControlled/SidePeekSEO.tsx
deleted file mode 100644
index 4ba5b7638..000000000
--- a/packages/design-system/lib/components/SidePeek/SelfControlled/SidePeekSEO.tsx
+++ /dev/null
@@ -1,16 +0,0 @@
-import type { SidePeekSelfControlledProps } from './sidePeek'
-
-// Sidepeeks generally have important content that should be indexed by search engines.
-// The content is hidden behind a modal, but it is still important for SEO.
-// This component is used to provide SEO information for the sidepeek content.
-export default function SidePeekSEO({
-  title,
-  children,
-}: React.PropsWithChildren<Pick<SidePeekSelfControlledProps, 'title'>>) {
-  return (
-    <div className="sr-only">
-      <h2>{title}</h2>
-      {children}
-    </div>
-  )
-}
diff --git a/packages/design-system/lib/components/SidePeek/SelfControlled/index.tsx b/packages/design-system/lib/components/SidePeek/SelfControlled/index.tsx
index 074d000d4..d1c4f4c31 100644
--- a/packages/design-system/lib/components/SidePeek/SelfControlled/index.tsx
+++ b/packages/design-system/lib/components/SidePeek/SelfControlled/index.tsx
@@ -11,7 +11,7 @@ import { IconButton } from '../../IconButton'
 import { MaterialIcon } from '../../Icons/MaterialIcon'
 import { Typography } from '../../Typography'
 
-import SidePeekSEO from './SidePeekSEO'
+import SidePeekSEO from '../SidePeekSEO'
 
 import styles from './sidePeekSelfControlled.module.css'
 
diff --git a/packages/design-system/lib/components/SidePeek/SidePeekSEO.tsx b/packages/design-system/lib/components/SidePeek/SidePeekSEO.tsx
index 56341c847..4e6048bab 100644
--- a/packages/design-system/lib/components/SidePeek/SidePeekSEO.tsx
+++ b/packages/design-system/lib/components/SidePeek/SidePeekSEO.tsx
@@ -1,5 +1,6 @@
 interface SidePeekSEOProps {
   title: string
+  shouldInert?: boolean
 }
 
 // Sidepeeks generally have important content that should be indexed by search engines.
@@ -7,10 +8,15 @@ interface SidePeekSEOProps {
 // This component is used to provide SEO information for the sidepeek content.
 export default function SidePeekSEO({
   title,
+  shouldInert = false,
   children,
 }: React.PropsWithChildren<SidePeekSEOProps>) {
   return (
-    <div className="sr-only">
+    // Both inert and sr-only to ensure that the content is not focusable
+    // or visible to screen readers but still available for SEO.
+    // The other possible options, such as aria-hidden and the hidden attribute,
+    // are less suitable for SEO purposes.
+    <div className="sr-only" inert={shouldInert}>
       <h2>{title}</h2>
       {children}
     </div>
diff --git a/packages/design-system/lib/components/SidePeek/index.tsx b/packages/design-system/lib/components/SidePeek/index.tsx
index 0959f9f13..e7925472e 100644
--- a/packages/design-system/lib/components/SidePeek/index.tsx
+++ b/packages/design-system/lib/components/SidePeek/index.tsx
@@ -20,6 +20,7 @@ interface SidePeekProps {
   openInRoot?: boolean
   handleClose?: (isOpen: boolean) => void
   closeLabel: string
+  shouldInert?: boolean
 }
 
 export default function SidePeek({
@@ -30,6 +31,7 @@ export default function SidePeek({
   isOpen,
   openInRoot = false,
   closeLabel,
+  shouldInert,
 }: React.PropsWithChildren<SidePeekProps>) {
   const rootDiv = useRef<HTMLDivElement>(null)
   const headerRef = useRef<HTMLElement>(null)
@@ -116,7 +118,9 @@ export default function SidePeek({
         </ModalOverlay>
       </div>
 
-      <SidePeekSEO title={title}>{children}</SidePeekSEO>
+      <SidePeekSEO title={title} shouldInert={shouldInert}>
+        {children}
+      </SidePeekSEO>
     </>
   )
 }