diff --git a/apps/scandic-web/server/routers/contentstack/metadata/input.ts b/apps/scandic-web/server/routers/contentstack/metadata/input.ts
index 54359f9fd..836a4645e 100644
--- a/apps/scandic-web/server/routers/contentstack/metadata/input.ts
+++ b/apps/scandic-web/server/routers/contentstack/metadata/input.ts
@@ -3,4 +3,5 @@ import { z } from "zod"
 export const getMetadataInput = z.object({
   subpage: z.string().optional(),
   filterFromUrl: z.string().optional(),
+  noIndex: z.boolean().default(false),
 })
diff --git a/apps/scandic-web/server/routers/contentstack/metadata/output.ts b/apps/scandic-web/server/routers/contentstack/metadata/output.ts
index 898492210..9b207999c 100644
--- a/apps/scandic-web/server/routers/contentstack/metadata/output.ts
+++ b/apps/scandic-web/server/routers/contentstack/metadata/output.ts
@@ -120,7 +120,7 @@ export const metadataSchema = rawMetadataSchema.transform(async (data) => {
   if (noIndex) {
     metadata.robots = {
       index: false,
-      follow: true,
+      follow: false,
     }
   }
   return metadata
diff --git a/apps/scandic-web/server/routers/contentstack/metadata/query.ts b/apps/scandic-web/server/routers/contentstack/metadata/query.ts
index d46fc4cf8..8b1757c8a 100644
--- a/apps/scandic-web/server/routers/contentstack/metadata/query.ts
+++ b/apps/scandic-web/server/routers/contentstack/metadata/query.ts
@@ -95,10 +95,7 @@ const fetchMetadata = cache(async function fetchMemoizedMetadata<T>(
   return response.data
 })
 
-async function getTransformedMetadata(
-  data: unknown,
-  alternates: Metadata["alternates"]
-) {
+async function getTransformedMetadata(data: unknown) {
   transformMetadataCounter.add(1)
   console.info("contentstack.metadata transform start")
   const validatedMetadata = await metadataSchema.safeParseAsync(data)
@@ -120,9 +117,6 @@ async function getTransformedMetadata(
   transformMetadataSuccessCounter.add(1)
   console.info("contentstack.metadata transform success")
 
-  if (alternates) {
-    validatedMetadata.data.alternates = alternates
-  }
   return validatedMetadata.data
 }
 
@@ -163,39 +157,41 @@ export const metadataQueryRouter = router({
         }
       }
 
+      let metadata: Metadata | null = null
+
       switch (ctx.contentType) {
         case PageContentTypeEnum.accountPage:
           const accountPageResponse = await fetchMetadata<{
             account_page: RawMetadataSchema
           }>(GetAccountPageMetadata, variables)
-          return getTransformedMetadata(
-            accountPageResponse.account_page,
-            alternates
+          metadata = await getTransformedMetadata(
+            accountPageResponse.account_page
           )
+          break
         case PageContentTypeEnum.collectionPage:
           const collectionPageResponse = await fetchMetadata<{
             collection_page: RawMetadataSchema
           }>(GetCollectionPageMetadata, variables)
-          return getTransformedMetadata(
-            collectionPageResponse.collection_page,
-            alternates
+          metadata = await getTransformedMetadata(
+            collectionPageResponse.collection_page
           )
+          break
         case PageContentTypeEnum.contentPage:
           const contentPageResponse = await fetchMetadata<{
             content_page: RawMetadataSchema
           }>(GetContentPageMetadata, variables)
-          return getTransformedMetadata(
-            contentPageResponse.content_page,
-            alternates
+          metadata = await getTransformedMetadata(
+            contentPageResponse.content_page
           )
+          break
         case PageContentTypeEnum.destinationOverviewPage:
           const destinationOverviewPageResponse = await fetchMetadata<{
             destination_overview_page: RawMetadataSchema
           }>(GetDestinationOverviewPageMetadata, variables)
-          return getTransformedMetadata(
-            destinationOverviewPageResponse.destination_overview_page,
-            alternates
+          metadata = await getTransformedMetadata(
+            destinationOverviewPageResponse.destination_overview_page
           )
+          break
         case PageContentTypeEnum.destinationCountryPage:
           const destinationCountryPageResponse = await fetchMetadata<{
             destination_country_page: RawMetadataSchema
@@ -206,13 +202,11 @@ export const metadataQueryRouter = router({
             ctx.serviceToken,
             ctx.lang
           )
-          return getTransformedMetadata(
-            {
-              ...destinationCountryPageResponse.destination_country_page,
-              ...countryData,
-            },
-            alternates
-          )
+          metadata = await getTransformedMetadata({
+            ...destinationCountryPageResponse.destination_country_page,
+            ...countryData,
+          })
+          break
         case PageContentTypeEnum.destinationCityPage:
           const destinationCityPageResponse = await fetchMetadata<{
             destination_city_page: RawMetadataSchema
@@ -223,21 +217,19 @@ export const metadataQueryRouter = router({
             ctx.serviceToken,
             ctx.lang
           )
-          return getTransformedMetadata(
-            {
-              ...destinationCityPageResponse.destination_city_page,
-              ...cityData,
-            },
-            alternates
-          )
+          metadata = await getTransformedMetadata({
+            ...destinationCityPageResponse.destination_city_page,
+            ...cityData,
+          })
+          break
         case PageContentTypeEnum.loyaltyPage:
           const loyaltyPageResponse = await fetchMetadata<{
             loyalty_page: RawMetadataSchema
           }>(GetLoyaltyPageMetadata, variables)
-          return getTransformedMetadata(
-            loyaltyPageResponse.loyalty_page,
-            alternates
+          metadata = await getTransformedMetadata(
+            loyaltyPageResponse.loyalty_page
           )
+          break
         case PageContentTypeEnum.hotelPage:
           const hotelPageResponse = await fetchMetadata<{
             hotel_page: RawMetadataSchema
@@ -254,23 +246,32 @@ export const metadataQueryRouter = router({
               )
             : null
 
-          return getTransformedMetadata(
-            {
-              ...hotelPageData,
-              hotelData: hotelData?.hotel,
-            },
-            alternates
-          )
+          metadata = await getTransformedMetadata({
+            ...hotelPageData,
+            hotelData: hotelData?.hotel,
+          })
+          break
         case PageContentTypeEnum.startPage:
           const startPageResponse = await fetchMetadata<{
             start_page: RawMetadataSchema
           }>(GetStartPageMetadata, variables)
-          return getTransformedMetadata(
-            startPageResponse.start_page,
-            alternates
-          )
+          metadata = await getTransformedMetadata(startPageResponse.start_page)
         default:
-          return null
+          break
       }
+
+      if (metadata) {
+        if (alternates) {
+          metadata.alternates = alternates
+        }
+        if (input.noIndex) {
+          metadata.robots = {
+            index: false,
+            follow: false,
+          }
+        }
+      }
+
+      return metadata
     }),
 })
diff --git a/apps/scandic-web/utils/generateMetadata.ts b/apps/scandic-web/utils/generateMetadata.ts
index 90d39d3d3..6a6c1ca3a 100644
--- a/apps/scandic-web/utils/generateMetadata.ts
+++ b/apps/scandic-web/utils/generateMetadata.ts
@@ -13,10 +13,14 @@ export async function generateMetadata({
   LangParams & ContentTypeParams & UIDParams,
   { subpage?: string; filterFromUrl?: string }
 >) {
-  const { subpage, filterFromUrl } = searchParams
+  const { subpage, filterFromUrl, ...otherSearchParams } = searchParams
+  // If there are other (real) search params, we don't want to index the page as this will
+  // cause duplicate content issues.
+  const noIndexOnSearchParams = !!Object.keys(otherSearchParams).length
   const metadata = await serverClient().contentstack.metadata.get({
     subpage,
     filterFromUrl,
+    noIndex: noIndexOnSearchParams,
   })
   return metadata
 }