diff --git a/cloudformation/ecs-service.yaml b/cloudformation/ecs-service.yaml
index 5757e8c..7523e6f 100644
--- a/cloudformation/ecs-service.yaml
+++ b/cloudformation/ecs-service.yaml
@@ -185,6 +185,11 @@ Resources:
             Action:
               - s3:*
             Resource: !Sub arn:aws:s3:::${UploadBucket}
+          - Effect: Allow
+            Action:
+              - 'comprehend:DetectDominantLanguage'
+              - 'translate:TranslateText'
+            Resource: '*'
 
   # A role for the containers
   TaskRole:
diff --git a/src/bernard/client.ts b/src/bernard/client.ts
index 37fac67..5f264c4 100644
--- a/src/bernard/client.ts
+++ b/src/bernard/client.ts
@@ -25,7 +25,6 @@ export async function sendMessage(
   body: string,
   queueUrl: string,
 ): Promise<SendMessageCommandOutput | undefined> {
-  console.log('Senfing', body);
   const client = new SQSClient({ region: 'eu-west-1' });
 
   const params: SendMessageCommandInput = {
diff --git a/src/datasources/product-api.ts b/src/datasources/product-api.ts
index 5d4dafc..e72b33a 100644
--- a/src/datasources/product-api.ts
+++ b/src/datasources/product-api.ts
@@ -28,12 +28,15 @@ import {
 } from './utils';
 import { UserInputError } from 'apollo-server';
 import { sendPathChangedCmd } from '../bernard/client';
+import { TextsAPI } from './texts-api';
 
 const MINUTE = 60;
 
 export class ProductAPI extends BaseSQLDataSource {
-  constructor(config) {
+  textsApi: TextsAPI;
+  constructor(config, textsApi) {
     super(config);
+    this.textsApi = textsApi;
   }
 
   // async getMaterial(printId: number): Promise<any> {
@@ -384,6 +387,14 @@ export class ProductAPI extends BaseSQLDataSource {
       sendPathChangedCmd(oldProd.path, uniquePath);
     }
 
+    if (oldProd.fields.name !== info.name) {
+      await this.textsApi.translateProductName(
+        info.name,
+        oldProd.path,
+        uniquePath,
+      );
+    }
+
     const promises = [];
     promises.push(
       this.knex
diff --git a/src/datasources/texts-api.ts b/src/datasources/texts-api.ts
new file mode 100644
index 0000000..29a653f
--- /dev/null
+++ b/src/datasources/texts-api.ts
@@ -0,0 +1,106 @@
+import { SQLDataSource } from 'datasource-sql';
+import { TranslateInput, translateText } from '../aws/translate';
+import { Locale } from '../types/market-locale-types';
+import { MarketLocaleAPI } from './market-locale-api';
+
+const MINUTE = 60;
+
+// TODO: perhaps rename to MarketLocale API and add market_locales and locales here.
+export class TextsAPI extends SQLDataSource {
+  marketLocaleApi: MarketLocaleAPI;
+
+  constructor(config, marketLocaleApi: MarketLocaleAPI) {
+    super(config);
+    this.marketLocaleApi = marketLocaleApi;
+  }
+
+  async translateProductName(name: string, oldPath, newPath): Promise<void> {
+    // Check if we have an entry already
+    const textKey = await this.upsertTextId(newPath, oldPath);
+
+    const locales = await this.marketLocaleApi.getLocales();
+    for (let i = 0; i < locales.length; i++) {
+      let langCode = this.getLanguageCode(locales[i]);
+      // If we have a fallback locale we skip translating
+      if (locales[i].fallbackId) {
+        continue;
+      }
+      const input: TranslateInput = {
+        text: name,
+        targetLanguageCode: langCode,
+      };
+      const translated = await translateText(input);
+
+      await this.upsertTextDataEntry(textKey.textid, translated, locales[i].id);
+    }
+  }
+
+  /**
+   * Upsert translated entry to the i18n-texts_data table
+   * @param text The translated text to insert
+   * @param localeId The id of the locale
+   */
+  private async upsertTextDataEntry(
+    textId: number,
+    text: string,
+    localeId: number,
+  ) {
+    // Check if we have an entry already
+    const textDataEntry = await this.knex
+      .select('*')
+      .from('i18n-texts_data')
+      .where({ textid: textId, locale_id: localeId })
+      .first();
+
+    if (textDataEntry) {
+      // Update existing entry
+      await this.knex('i18n-texts_data')
+        .where({ textid: textId, locale_id: localeId })
+        .update({ text: text });
+    } else {
+      //Insert new entry
+      await this.knex('i18n-texts_data').insert({
+        text: text,
+        textid: textId,
+        locale_id: localeId,
+      });
+    }
+  }
+
+  private getLanguageCode(locale: Locale) {
+    let langCode = locale.value.substr(0, 2);
+    return langCode == 'nn' ? 'no' : langCode;
+  }
+
+  /**
+   * Upsert translated entry to the i18n-texts table
+   * @param newKey the new name of the text key
+   * @param localeId the old name of the text key
+   */
+  private async upsertTextId(newKey: string, oldKey: string) {
+    let textEntry = await this.knex
+      .select('*')
+      .from('i18n-texts')
+      .where({ name: oldKey })
+      .first();
+
+    let textId = textEntry?.textid;
+    // No entry, create one
+    if (!textId) {
+      const res = await this.knex('i18n-texts')
+        .insert({ name: newKey, category: 'productTitles' })
+        .returning('*');
+
+      textEntry = res[0];
+    }
+
+    // Update table if different
+    if (oldKey !== newKey) {
+      await this.knex
+        .table('i18n-texts')
+        .update({ name: newKey })
+        .where({ name: oldKey });
+    }
+    return textEntry;
+  }
+}
diff --git a/src/index.ts b/src/index.ts
index 1e2a4a0..6ee1016 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -18,6 +18,7 @@ import { InteriorAPI } from './datasources/interior-api';
 import { ClaimVerifyResult, verifyToken } from './cognito/cognito-client';
 import { readFileSync } from 'fs';
 import { InteriorsLambdaAPI } from './datasources/interiors-lambda-api';
+import { TextsAPI } from './datasources/texts-api';
 const path = require('path');
 const typeDefs = readFileSync(
   path.join(__dirname, './schema.graphql'),
@@ -27,15 +28,16 @@ const typeDefs = readFileSync(
 const knexConfig = knexStringcase(dbConfig);
 
 // set up any dataSources our resolvers need
+const marketLocaleApi = new MarketLocaleAPI(knexConfig);
+const textsApi = new TextsAPI(knexConfig, marketLocaleApi);
 const categoryApi = new CategoryAPI(knexConfig);
 const designerApi = new DesignerAPI(knexConfig);
 const imageServerApi = new ImageServerApi();
 const interiorsLambdaApi = new InteriorsLambdaAPI();
 const interiorApi = new InteriorAPI(knexConfig, imageServerApi);
 const keywordApi = new KeywordAPI(knexConfig);
-const marketLocaleApi = new MarketLocaleAPI(knexConfig);
 const orderApi = new OrderAPI(knexConfig);
-const productApi = new ProductAPI(knexConfig);
+const productApi = new ProductAPI(knexConfig, textsApi);
 
 const dataSources = () => ({
   categoryApi,